Built and maintained mapping features across consumer web app (MapLibre GL JS, React/Next.js), mobile app (React Native, Expo), and shared GraphQL service (GraphQL Yoga, Node.js).
Partnered closely with product leadership to lead engineers through rapid iteration guided by A/B test experimentation, helping to drive 15.4% YoY revenue increase in MapQuest consumer org.
Proposed, designed, and developed implementation of Apple's native iOS Sheet for map overlay on mobile web, leveraging native scroll behavior for dramatically improved touch interaction. Achieved 10%+ lift in average visit duration on mobile.
Architected and led implementation of multi-tenancy in Next.js web app to facilitate white-label partner offering, creating brand new revenue stream with 9 partners launched.
Led adoption and operationalization of AI-assisted development workflows (Claude Code, Cursor, Copilot, MCP, agent skills, spec-driven development), enhancing developer velocity while expanding product and design's creative reach.
Drove front-end best practices, standards, and conventions to maintain code quality for optimal UX, accessibility, and performance, while also supporting composability and adaptability for speed of iteration.
Mentored and guided engineers across teams via presentations, design specifications, pair programming, and extensive code review.
Lead Front-End Software Engineer, Creator Platform
Jun 2024 –
Jan 2025
Reporting directly to CTO, oversaw and mentored team of front-end contributors to Playboy Bunny content creator platform, transacting in millions of dollars of gross merchandise value every month.
Led full-stack refactor of data analytics pipeline in collaboration with business stakeholders, harmonizing front-end and back-end elements to improve traffic attribution while maintaining data integrity and accuracy.
Implemented micro-frontend architecture of multiple web properties co-existing on Playboy.com.
Architected scalable design system with shared React component library, published to private NPM registry with CI/CD integration via GitHub Actions.
Played key role in scaling the platform through 10x revenue growth in 2023 alone.
Built UI for AI-driven content moderation of user-uploaded media assets, handling asynchronous classification states and moderation outcomes — automating manual review to significantly reduce moderation burden and legal/compliance risk.
Identified pain points in media asset uploading flow and led initiative to improve upload reliability and UX, reducing upload failure rate by ~60%.
Oversaw front-end implementation of real-time chat over WebSockets with guaranteed delivery and interoperability with RESTful HTTP API endpoints for fault tolerance.
Implemented Progressive Web App (PWA) service worker with push notifications to drive user engagement.
Architected and led refactor of front-end to Redux Toolkit for state management and Redux Toolkit Query for API client layer.
Led headless CMS implementation utilizing Strapi to drive statically-generated Astro front-end for digitized Playboy Magazine archive, achieving Lighthouse scores in the high 90s across all metrics.
kcrwfrd LLC
Los Angeles, CA
Freelance Software Consultant
Jul 2019 –
Nov 2023
Architected and delivered full-stack web solutions for businesses across diverse industries.
Projects ranged from CMS implementations to React SPA for DeFi crypto borrowing and lending platform.
Built rich, interactive data tooling and visualizations with D3.js in a front-end single-page application (SPA), used for analysis of healthcare research in support of the mission for evidence-based medicine.
Led incremental migration of legacy front-end codebase to React, TypeScript, and Redux, establishing modern architectural patterns and conventions for the team.
Designed and implemented framework-agnostic SPA router to support incremental transition to React.
Championed peer review and test driven methodology, enjoying opportunities to mentor junior developers to help them grow and perform at their best.
Shift
Santa Monica, CA
Lead Full-Stack Software Engineer
Sep 2014 –
May 2015
Assumed lead following release and oversaw development and training of new team of front-end contributors.
Facebook Media Manager was a key asset in Shift's acquisition by Brand Networks in May 2015.
Full-Stack Software Engineer
Mar 2014 –
Sep 2014
Core contributor to the rewrite of flagship Facebook Media Manager product, an AngularJS SPA with Python/Flask middle layer interfacing with Facebook Marketing API.
Collaborated closely with product and design to architect in-house design system and component library, scaling it across Shift's full product portfolio.
Chirp Communicator
Long Beach, CA
Front-End Software Engineer
Oct 2013 –
Feb 2014
Built an AngularJS SPA for social messaging app interfacing with a RESTful API.